High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
Adulteration and fraud, affecting brand reputationProducts are adulterated and mixed, imitate fake and inferior products, use substandard and other improper means to use "green food" labels without authorization to deceive consumers and entrap the interests of customers.
Low-priced logos are easily damaged and difficult to traceCommodity prices are low, fragile, difficult to package, anti-counterfeiting marks are easy to damage, the country requires food to be traceable, risks can be controlled, quality problems occur, and accurate recalls are difficult.
Poor channel control and untrue sales dataProduct sales inventory and consumer data are in the hands of channels, and brand owners are unable to understand market trends and lack data support for formulating marketing strategies.
The brand is weak, and the traditional single cost of marketing is highThe brand is blank, the scale is small, the efficiency is poor, the promotion method is traditional, the marketing cost channel is intercepted, the promotion effect is poor, there is no precipitation, no conversion, and the marketing accuracy is poor.