High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
National strict management system requirementsThe country attaches great importance to the traceability management system for food quality and safety, requiring food traceability and risk control.
Industry competition is fierce, and counterfeiting is rampantIndustry competition is fierce, counterfeiting is rampant, and the cost of counterfeiting remains high. Counterfeit and inferior products seriously endanger the lives and property safety of consumers and corporate brands.
A wide variety of products and diversified packagingThere are many types of product packaging, fast production lines, large shipments, personalized factories and warehouses, and difficult solutions.
Channel data falsification, falsification of goods, difficult to controlA large number of problems such as channel data fraud, arbitrage of manufacturer fees, fleeing goods, rebate promotion, supply chain leakage, and extremely low efficiency.
High marketing costs, difficult to master dataPassive channel sales, low unboxing rate, low shelf rate, passive product sales, high marketing costs, and serious terminal promotions.
Strong product, weak brand, difficult to promoteConsumers have low brand recognition, product promotion is difficult, huge offline traffic, no precipitation or conversion, poor marketing accuracy.