High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
Industry competition is fierce, imitation and counterfeiting are rampantThe IT industry has fierce competition, fast technology updates, and high homogeneity. If it is copied or counterfeited, it will have a huge impact on the industrial chain of R&D companies.
Distribution channels are not well controlled, and the data is untrueMulti-level channels such as general agency, distribution, and distribution are not easy to control, and sales data cannot be accurately grasped because of fleeing goods, disorderly prices, and roasted seeds.
The digital management platform is not soundThere is no digital management platform, or the original system is aging, it needs to carry out internal system docking and old system data migration.
Single marketing method, poor brand loyaltyMarketing resources are blocked by channels, promotion effects are poor, customers cannot be reached accurately, after-sales service cannot be accurately managed, customer experience is poor and satisfaction is poor.