High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively.
National supervision, product traceabilityThe required traceability QR code must be marked on the labels of pesticide products regulated by the Ministry of Agriculture.
Counterfeiting rampant in the market, affecting brand reputationRepeated prohibitions on counterfeit seeds and pesticides in the market have greatly dampened farmers’ confidence in product safety and disrupted the normal order of agricultural operations.
Product anti-counterfeiting packaging is easily damagedThe goods are heavy, the packaging is rough, the scanning and registration are difficult, the storage environment is dusty, the wind and sun surface cannot be labeled and coded, and it is easy to wear and damage.
Marketing channels are chaotic, affecting the industrial ecologyThe phenomenon of fleeing goods in marketing channels is serious, which can easily cause confusion in the price system and affect the healthy development of the overall ecology of the enterprise.
Traditional promotion method, high cost, poor precisionTraditional promotion methods, retention of marketing expenses channels, poor promotion effects, huge offline traffic, no precipitation or conversion, poor marketing accuracy.