High cost·Difficult to write off·Low efficiency，channel rebate fees are withheld, unable to reach the terminal and consumers effectively.
Counterfeit medical device products have a big impactThere are fake and inferior medical devices or products that have not been approved by the state, which are shoddy and seriously affect the health and brand image of consumers.
There are many types of products and it is difficult to assign codesThe diversity and complexity of medical device products are extremely high. It is a systematic major project to provide each product with an "electronic ID card".
Poor channel management, unable to reach the terminalPoor channel management and control, poor management from channel to terminal, and channels controlled by distribution data cannot effectively reach direct consumers.
Old-fashioned marketing methods, lack of motivationThe marketing method is relatively single, the marketing activities lack diversity, the marketing force is insufficient, and the marketing cost is high.