High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
Counterfeiting is rampant, intellectual property rights need to be protectedFight against counterfeiting, protect consumer rights, anti-counterfeit innovation and development, and protect intellectual property rights.
Need a reliable traceability system to protect brands and consumersCombining the characteristics of each industry to build an information traceability system, build a credible inspection portal, and better protect brands and consumers.
Sudden situations occur frequently and require efficient protectionTo respond quickly to emergencies, establish a corresponding and sound anti-counterfeiting traceability platform system.
Difficulties in enabling digital transformation of enterprisesUse innovative forms to assist enterprises in digital transformation, empower enterprises with data drive, link production and consumption, and promote wealth creation.