High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
Weak brand awareness, poor traceability awarenessWeak brand awareness, lack of awareness of brand anti-counterfeiting, quality traceability, and prone to fake and inferior products, which affect pet safety or brand image.
No digital system supportWithout systematic management and data analysis, it is impossible to accurately grasp the actual sales status of dealers, and the channel fleeing goods cannot be controlled, which may easily cause confusion in the price system.
Outdated and single marketing method, high marketing costThere are many varieties of pet products, product planning and management are difficult, marketing methods are single, marketing activities lack diversity, unable to attract customers, and it is difficult to stimulate consumption.
Many pet supervision problemsThere are many supervision and safety issues in the process of pet breeding, and it is necessary to establish electronic files for pets.